Once the marketing strategy has been reviewed, revised and agreed, we will then – and only then – commence the creative stage of the process. We always offer three different visual concepts for our clients to consider – these concepts will include key messages derived from the strategic direction our creative brief will refer to. We will demonstrate how these creative concepts will work across all relevant collateral, and we will then revise and amend the designs until they meet with the complete approval of our clients.
Armed with this information, we are now able to design and deliver all of the necessary marketing collateral in whatever media format is required – for websites and internet marketing, for printed sales collateral, for event marketing purposes, and so on. We will bring in our specialist team of photographers, cameramen, 3D animators, retouching experts, copywriters, artwork specialists, print managers etc. as required for each project. Once a specific creative approach has been agreed, we will develop and agree an appropriate tone of voice for copywriting purposes that will appeal to the target audience in support of brand values. We will create guidelines as required, especially important for corporate branding projects and long-term strategic campaigns. These guidelines will also consider imagery and typography as well as those areas already mentioned.