Digital Marketing Agency

Digital marketing is the most rapid growing medium in the marketing matrix. What was new and true yesterday may not be so tomorrow, so here are the key things you need to know.

If you want a website, make sure you build one that is optimised for search engines. There are basic rules that optimise your website and are relatively easy to achieve: page title tags, decription meta tags, URL structures, site navigation, XML sitemap, text links, relevant text content, anchor text links, alt text for images and heading tags.

Increasing visitor traffic to websites is another fairly obvious objective, not just for web companies but for any company that is competing for awareness online. But how can you achieve this? There are two basic solutions - "paid-for" and "non-paid for".

"Paid-for" means what it says. You pay for traffic and there are two ways of achieving this - clicks and impressions. The most obvious methodology is search engine pay-per-click models. For a relatively small cost, you can appear on the front page of major search engines such as Google within hours of setting up an account. Impressions mean that your advert is "seen" by huge numbers of people, relatively few of whom will click through to your website. Other forms of "paid-for" activities include affiliate marketing, network marketing and strategic partnerships.

"Non-paid for" means various techniques that attract visitors to your website naturally and include social media such as Twitter, YouTube, LinkedIn and Facebook, blogging, linking, email newsletters, online PR and so on. Natural search is better than paid-for search over a much longer period of time, because natural search results are more trusted and don't cost you money every time someone clicks on a link. But, they are not free i the sense that you will need to invest significant time and money in making them happen - and they are not instant either. As a rough rule of thumb, you need to allow six months to a year to see proper results.

Beware anyone who tells you that they can get you appearing naturally on the front page of Google or Yahoo in a matter of moments and for a very small fee. This is of course rubbish unless you have an unlimited budget at your disposable and the patience of Job. Or because you haven't read the small print properly which informs you of all the reasons why this won't actually happen.